What a Luxury Brand Activation Really Looks Like: Inside the Versace Store Opening at Oakridge Park Mall

The bar for luxury retail events was set sky-high at the grand opening of Versace's newest boutique at Oakridge Park Mall — and Luxe Bites was right there to meet it.

We were asked to design a custom branded beverage activation that would complement one of the most talked-about fashion store openings in Vancouver this year. What we delivered was a fully immersive luxury pop-up experience — a bespoke juice cart wrapped in Versace's iconic brand identity, turning fresh juice into a high-fashion moment.

From the moment guests arrived, the experience was unmistakable. Custom logo glass juice bottles filled with vibrant, fresh cold-pressed juices were artfully arranged to create a display as striking as the collection inside the store. Cascading luxury florals, Versace-branded aprons, custom napkins, and a meticulously styled cart made every corner of the setup a picture-perfect brand moment — and guests noticed.

This is what modern experiential marketing for luxury brands looks like. It's not just about serving drinks — it's about creating a 360-degree branded environment that immerses guests in the brand story from the second they walk up.

The activation drew a steady crowd throughout the event, sparking conversations, social shares, and genuine excitement — the kind of organic engagement that no paid ad can replicate. For luxury retailers planning a grand opening, a VIP launch, or an in-store event, a custom beverage activation is one of the highest-impact ways to leave a lasting impression.

At Luxe Bites, we partner with premium brands across Vancouver to design luxury event catering experiences that are as visually stunning as they are delicious. From branded juice bars to full luxury event catering, we bring your brand vision to life — beautifully!

📩 Ready to plan your next activation? Let's talk. www.luxebitesinc.ca